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My Two Bits
(The Editorial with one-quarter byte!)

What is "My Two Bits?"

My Two Bits is the official editorial page for the editor of Techtite.com. Techtite will accept reader submissions, for reviews as well as any editorials deemed well written and pertinent to this web site's audience.

For the most current Editorial, click here.

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Most Recent (and most popular) Editorials:

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---PG-13: An Asset, or a Curse?

---Sept. 11, 2001...

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---Next Generation magazine is gone, [sniff]!

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---Is it Ever TIME for Matrix Spoilers?

---No Fate But What We Make...PERIOD.

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My Two Bits for August/September, 2003 is titled :

Mac Attacked

(Plus: the birth of The Macintosh Page!)

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In 1999, I chose a "Lime" iMac. How about you...?

When this site was first conceived in Summer of 1999, iMac was the toast of the town. Everyone heralded the return of Macintosh: the system that was once equal, if not above and beyond, the IBM compatible. Techtite.com joined in the revelry, with links to Mac-compatible products wherever possible. Looking for a spinning Macintosh logo took you to the order link for the Macintosh version of that product. It seemed like a "cute" idea at the time.

However, "cute" doesn't cut it anymore. Call it a case of which came first (the chicken, or the egg), but less products to review for Macintoshes means less "Macintosh-compatible" software reviews. Less Mac-compatible reviews means less Spinning Apple logos. Lately, finding a spinning apple in the Multimedia game page is about as easy as a Where's Waldo? puzzle book. The need to collate all these reviews into one, easy-to-find, exclusive-to-Macintosh page is now obvious. Welcome to the birth of The Macintosh Page. I only wish it was under better circumstances.

"Better Circumstances"...? Well, let's put it this way: this isn't exactly because demands for Mac-reviews have been pouring out of the e-mailbox. It's just that keeping track of where and what Mac items are available in the Multimedia and Hardware sections has been a chore for many Mac-owners. There are so few of them...even if Techtite.com will still try to find them, whenever possible. When there's a review worth posting (submissions, anyone?), we'll put it on The Mac Page.

However, there's no denying a dream has failed; the dream for Macintosh to be side-by-side PCs, as a sister computer-gaming platform. What went wrong here? Some game designers have claimed, off-the-record, that the support for such game "translations," from PC to Mac, was terribly thin; not half of what Apple had promised in early '99. Others say the demand just isn't there. After all, even PCs are under heavy competition these days, with X-Box and Playstation-2 and Game Cube all quite affordable. Sure, PC owners know better, especially if they ever played Tron 2.0 with a Nvidia Geforce FX 5900 Ultra (whew, what a long name for a graphics card!). However, gaming is a tough world out there. Mac is barely in the running anymore. Don't shoot the messenger: you know what I'm talking about here.

Mac's other problem is technology. Apple Computers used to be the vanguard of the latest and greatest in home computer hardware. I remember digital sound samples in my black-and-white Macintosh SE games, years before the first Sound Blaster sound card hit store shelves for PC's. I remember critics in 1995, who snided that Windows 95 was more like "Macintosh '87." I remember even CD-ROM drives for Mac, years before they were the norm on PCs. Even a game like Myst was released on Mac, first. Those were the days. Again, we must ask: what happened?

From a sales gimmick perspective, the biggest problem with Apple Computers these days is how they caved into peer pressure. Lots of jokes were made of the 1999 iMacs, which were offered in five "flavorful" models: Lime, Strawberry, Blueberry, Tangerine, and Grape. Aside from the cynical jokes wondering when "tutti-frutti" was to be released, it was a cute sales gimmick. How many times do you see a "lime" or "Strawberry" iMac on the desk of an author, journalist, or anyone else with an imagination, whenever interviewed on TV? The answer might surprise you. After all, what sort of person, with a vibrant imagination, doesn't want a vibrantly colored computer on their desk? The wave of colorful Macintoshes --and soon, PCs-- was much appreciated. Every computer manufacturer under the sun has started making computers that were less "beige" than ever before. Yet Apple computers too easily caved into the snide remarks of their marketing gimmick; all their current computers are either black, or white. Apparently, Macintoshes have lost their flavor...in more ways than one.

I still have the deepest admiration for Macintosh. Whenever a new Mac product comes around, or a good review itself --submissions? I'm serious-- it will be on The Mac Page without delay. However, how long the page lasts is up to you. If you like The Mac Page, by all means buy something via the advertisements there. Otherwise, as is the case in Web site survival; nobody likes a bandwidth hog. Out it goes. Let's hope that day never happens. 

On the other hand, it's important to look at the good news, and approach this whole experiment in baby steps. The Macintosh Page is now available, which offers Macintosh related reviews in one location, easily accessed by all Mac owners. That's something. Let's hope it's something permanent.

 

As Always: I'm Techtite, and these are My Two Bits...

 

On a side note:

  The Big Picture was also a feature whose fate was decided...in a good way. It was noticeably on hiatus over the summer, but that was intentional. Nobody at Techtite.com was sure if anyone was really interested in it. However, I kept the site up, to see if anyone noticed it wasn't being updated, complained, etc. Suffice to say the decision has been made for The Big Picture to make a comeback; a "big" one. It will now be updated weekly. BUT, it will probably be four pictures a month, of the most-ballyhooed release that month. It's easier for us; cooler for you. However, the point is it's back. "Back...because you demanded it!" I always wanted to say that.

 

Agree? Disagree?

...or perhaps just agree to disagree? Feel free to give your own "two bits," via Techtite's Letters page. Editorial Submissions are also allowed. Editorials do not have to agree with the views of other editorials at Techtite.com, though they must be relevant to entertainment topics of this web site (movies, TV, games). Thanks.

 

This page's entire content, except for thumbnail photos of products mentioned, was created by Techtite, copyright 2003; all rights reserved. Pictures of product(s) are only for the purpose of review, and by no means are meant to imply any association with Techtite.com and the distributors of that product. For further legalese, click here.